Our commitment to you as international admission and enrollment professionals is stronger than ever. That’s why we’re offering an institute designed specifically for Admission and Enrollment professionals who work with or at International Schools hosted by the Zurich International School. Whether you are a seasoned professional or just getting started, we have professional development opportunities for everyone.

Experience the power and synergy of belonging to a global community of colleagues that celebrates your profession and the impact of your work on schools and society. You’ll hear the latest from the independent and private school admission and enrollment community, participate in tactical training, and network with organizations and colleagues from around the world.

Sessions will focus on:

  • Ethical Behavior and Best Practices in Admission and Enrollment
  • Enrollment Marketing from Strategy to Implementation
  • Data Collection, Interpretation, and Reporting
  • Best Practices for Operational Excellence
  • Predictive Retention Strategies
  • Word of Mouth Referral Techniques
  • Survey Tools
  • Brand, Value Proposition, and Office Management

Inspiring Speakers and Thought Leaders

The AISAP International Schools Institute offers an interactive and customizable agenda that can be catered to your professional development goals—all delivered by leading voices in independent education.

A Year-Round Cohort Experience

Each attendee will be assigned to a small cohort group that will meet during the event and we will continue to support it throughout the year with ongoing web-based meetings designed to keep the conversation going.

Team Discount

Bring multiple attendees from your school and save! Multiple Participants from Member School each additional attendee after first at full price is $375 USD (334€).

AISAP Member School Attendee

$595 USD
  • (530€)

Multiple Participants from Member School

$375 USD
  • (334 €)
  • for each additional attendee after first at full price

Non-Member School Attendee

$675 USD
  • (601€)

Featured Speaker

Dr. Stephen Holmes, Ph.D. B.Ed, M.Ed, MBA, Ph.D. (School Marketing/Reputation)

Dr. Stephen Holmes, Ph.D., has been regarded for over three decades as a pioneer in identity, reputation, and market strategy for schools. Stephen is the only full-time practising consultant in the world with a Ph.D. in school marketing and reputation.


Feel free to secure your own room at the establishment of your choice, but if you are in need of a recommendation, we suggest the nearby Hotel Ibis Zurich-Adliswil.

We understand unforeseen medical or personal emergencies may create a need for a cancellation. All cancellations must be submitted in writing to [email protected]. Administrative fees and refund eligibility are as follows:

Cancellation Received in Days Prior to Program Start Date
> 90 days
cancellation notice
90 – 30 days
cancellation notice
< 30 days
cancellation notice
Annual Institute  $200.00 Fee $500.00 Fee No Refund